The first major project as a marketing specialist at Soluto was to update and unify the visual look of the company's marketing materials.
The renewal project began when I suggested that Soluto's websites and marketing materials did not have very much visual consistency, and the customer journey between different services could be improved.
The first major project as a marketing specialist at Soluto was to update and unify the visual look of the company's marketing materials. The renewal project began when I suggested that Soluto's websites and marketing materials did not have very much visual consistency, and the customer journey between different services could be improved.
The primary objective was to create a consistent visual identity for all marketing materials and digital platforms to strengthen brand recognition and establish a consistent brand image.
First I conducted a thorough analysis of Soluto's existing marketing materials and websites to identify areas of inconsistency and pain points in the customer journey.
Next step was to study competitors to gather insights and inspiration for the new material library.
I collaborated with the sales department and executives to define and refine Soluto's brand identity, including brand values, positioning, and target audience. Ultimately, an origami-figure ended up to be the main component of Soluto's marketing materials. It represents uncanny solutions through an endless amount of problems.
I updated brand guidelines to serve as a framework for visual consistency, incorporating typography, color schemes, logo usage, and design principles.
I redesigned Soluto's websites, marketing materials, and internal communication materials, ensuring a consistent visual language.
I also drafted several iterations of Soluto's various logos, aiming to unify the brand image and style more closely with the Information Technology industry. After thoughtful consideration, the team and I collectively determined that the existing logo, being highly recognizable, should remain as it is, rather than undergo any drastic alterations.
During the design process I gathered feedback from stakeholders and internal teams at various stages of the project to ensure the designs align with Soluto's goals and resonate with the target audience. The feedback was mostly positive at early stages of the project and the final outcome improved with constructive criticism and suggestions.
The brand renewal project successfully achieved a consistent visual look across Soluto's marketing materials, reflecting the newly defined brand identity. The consistent use of typography, color palettes, and design elements strengthened brand recognition and conveyed a cohesive brand image.
The brand renewal project contributed to increased brand trust and credibility among Soluto's target audience. I strategized a use of soluto's staff to personalize the service as a personal and down to earth kind of brand, positioning Soluto as a reliable and trustworthy brand.
To reinforce Soluto's approachable reputation, the new marketing plan incorporated use of friendlier faces across all marketing platforms.
Stakeholders and internal teams expressed satisfaction with the project outcomes. The project's impact on Soluto's overall brand perception and marketing effectiveness was successful. The renewed brand image aligned with the company's message and goals, reinforcing its market position.
© 2024 Arimo Piispa
