My goal for this project was to conceptualize, design and model a modular and sustainable solution for transportation. I decided to go with a high-end modular electric scooter.
In envisioning the ESCO Hyperange 1, I took into account the evolving landscape of urban mobility. With the presumably inevitable obsolescence of internal combustion engines, the future demands alternative power sources, presenting us with an opportunity to innovate compact, light, and maintenance-free self-powered vehicles.
My goal for this project was to conceptualize, design and model a modular and sustainable solution for transportation. I decided to go with a high-end modular electric scooter.
Main features of the design are modularity, very long operating range between charges and sophisticated control systems enabling safe travel at relatively high speeds. The Hyperange is designed to have all main advantages of a light motorcycle, while keeping it in a compact size.
In envisioning the ESCO Hyperange 1, I took into account the evolving landscape of urban mobility. With the presumably inevitable obsolescence of internal combustion engines, the future demands alternative power sources, presenting us with an opportunity to innovate compact, light, and maintenance-free self-powered vehicles.
This project certainly challenged my imagination and existing expertise about vehicles to create a cutting-edge electric scooter.
In envisioning the ESCO Hyperange 1, I took into account the evolving landscape of urban mobility. With the presumably inevitable obsolescence of internal combustion engines, the future demands alternative power sources, presenting us with an opportunity to innovate compact, light, and maintenance-free self-powered vehicles.
In many large cities, traditional cars prevail not only due to their convenient form and function but also because of the infrastructure tailored to their needs for nearly a century. However, as we further explore innovative alternatives, the Hyperange emerges as a symbol of efficiency and sustainability.
Going beyond the traditional paradigm, it offers features tailored to meet the basic needs of urban commuters – a seamless and efficient journey from point A to point B.
This project not only fueled my creativity but also afforded me the opportunity to delve deeper into SolidWorks, the 3D-modeling tool that I had already identified as the most logical and comfortable choice during my Industrial Design studies. While considering alternative tools, SolidWorks, in hindsight, emerged as the most efficient for this specific project.
The advantages of SolidWorks' individual component design allowed me to approach the modeling process systematically, starting from the base chassis and building up towards to body aesthetics. This approach aligned well with the design goals of the ESCO Hyperange 1, as it wasn't just about creating a visually appealing scooter; it was also about considering the mechanical details that contribute to the overall modular design.
The advantages of SolidWorks became evident as it not only facilitated a smooth workflow but also provided a robust platform to showcase my skills. The design process became an opportunity to elevate beyond aesthetics, ensuring that mechanical intricacies were not an afterthought but an integral aspect of the entire concept.
In the 3D-rendering phase, I initially turned to Photoview 360, an integrated part of SolidWorks. However, as I delved deeper into the visual representation of the ESCO Hyperange 1, I found that tools dedicated exclusively to high-quality 3D rendering, such as KeyShot 11, offered a more efficient approach to presenting the final product in a visually credible manner.
Rendering quality visualizations requires meticulous attention to lighting and materials, crucial elements in conveying the true essence of the design and photorealism.
It became evident that a tool tailored specifically for this task would be instrumental in achieving the level of realism and quality I envisioned for the ESCO Hyperange 1 presentation.KeyShot 11 emerged as the ideal choice, providing a streamlined workflow and a comprehensive set of features designed to present the visual appeal of the scooter as it should. The tool's focus on high-quality rendering allowed me to bring out the intricate details, textures, and materials in a way that met my expectations.
No product design project would be complete without a proper advertising plan.
It is always a good idea to craft physical marketing material for a physical product. For the poster design, Canva was my tool of choice.
As with many new and innovative products, an interactive presentation is an essential part of the marketing strategy.
Utilizing the power of Webflow, I've designed and built a dynamic, and of course responsive landing page that showcases the ESCO Hyperange 1 with captivating visuals, interactive elements, and clear calls-to-action.